Campaigns | Nyitottak vagyunk
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Campaigns

WeAreOpen creates campaign with a coalition of businesses to promote diversity and inclusion for millions. With over 1000+ organizations in the OPEN Community, we have organized more than 30 public campaigns covering a range of issues.

We’re grateful to the OPEN Community, and invite others to join us in our current and future campaigns!

For Gender Equality

In Hungary roughly half of people would not choose to have a female boss or subordinate, and only approximately one in four people would opt to have a female colleague at the same level as themselves, according to a study carried out by Gemius and WeAreOpen in summer 2014.

Researches also show that diverse communities with greater balance between the numbers of women and men are more successful. It makes business sense for companies and is good for employees too.

WeAreOpen believes there is need for action. With our campaigns, we raise awareness on the benefits of gender equality and its positive impact on professional and personal life, and often members of the OPEN Community join us.

Two Steps Campaign

We launched the Two Steps Campaign because we believe, along with 63% of both female and male employees, that women and men have to work together to ensure that everyone has access to equal opportunities, regardless of gender. That’s also why the campaign is called Two Steps – if women and men work on this together, each taking steps towards gender equality, we’ll get twice as far!

Various Hungarian celebrities, women and men, switched shoes for a little while to try to imagine themselves in the place of the other. The first step towards change is to talk to one another about this topic: this is how all of us, women and men, can work together to ensure equal opportunities. Check out the videos below!

 

We would love to hear your thoughts on gender equality! If you want to participate, check out the Questionnaire for Individuals.

If you would like to measure how gender equal your organization is, check out our Two Steps for Companies Program.

Eszter Rasko x Adam Kiss, comedians #WeAreAmbitious

Zsofi Kemeny, poet, slammer, writer and Mark Suveg Saiid slammer, writer #ItIsSensitive

Commitments

In Hungary roughly half of people would not choose to have a female boss or subordinate, and only approximately one in four people would opt to have a female colleague at the same level as themselves, according to a study carried out by Gemius in summer 2014.

Despite the fact then, when it comes to it, at present roughly half of people would not choose a female subordinate or boss, a fresh study by Gemius has shown that 77% of women and 69% of men believe that it is, or would be, important for the success of their company or organisation for both genders to be equally represented at all levels of responsibility.

Research also shows that diverse communities with greater balance between the numbers of women and men are more successful. It makes sense for companies and is good for employees too.

The findings of the research show that there is need for action. WeAreOpen invites all those that have already joined the initiative and all others who believe in openness to take a good look at their own company or organisation to find if there is room for improvement. Let us ensure that women and men have equal opportunities at the workplace on a daily basis, and let’s make a public commitment on nyitottakvagyunk.hu to take the relevant action in 2016. Not only do we believe that it is important, but we know, backed up by research, that it makes business sense for the companies and it is good for the employees too. By standing up in large numbers for openness and diversity, including equal opportunities for women and men, and taking action we aim to inspire others too.

We have received 56 commitments so far

1. Release of Diversity Indicators

We commit ourselves to releasing our key diversity indicators on our own website by the end of 2016, including the proportion of women and men at the various levels of responsibility.

I commit to this

Undertakes so far: 6

2. Increasing the Proportion of Women in Senior Management

We commit ourselves to ensuring that there are measurably more women in the company’s senior management by the end of 2016.

I commit to this

Undertakes so far: 4

3. Part-time Work

We commit ourselves to introducing and/or increasing measurably the number of positions that can be held part-time by the end of 2016.

I commit to this

Undertakes so far: 6

4. Teleworking

We commit ourselves to introducing and/or increasing measurably the number of positions allowing for teleworking by the end of 2016.

I commit to this

Undertakes so far: 3

5. Programmes for Employees Returning from Maternity Leave

We commit ourselves to introducing and/or increasing measurably our programmes for employees returning from maternity leave by the end of 2016.

I commit to this

Undertakes so far: 5

6. Reducing the Pay Gap

We undertake to identify whether women and men in the same position earn the same amount, and if not, to take measures to reduce the pay gap by the end of 2016.

I commit to this

Undertakes so far: 5

7. Programmes to Support Women's Career Advancement

We undertake to launch and/or increase by the end of 2016 the number of programmes (such as mentoring programmes) to help women in achieving their career goals.

I commit to this

Undertakes so far: 4

8. Programmes for Pupils

We commit ourselves to arranging programmes for pupils to show them what careers exist and inspire them, regardless of gender, to choose a path that interests them, even if the profession is a traditionally male or female one.

I commit to this

Undertakes so far: 6

9. Programmes to Combat Discrimination

We commit ourselves to running training sessions and talks for our staff so that they can identify if they are discriminating against a colleague, even if they are doing so unintentionally, and take action to combat such behaviour.

I commit to this

Undertakes so far: 7

10. Elimination of Sexist Messages

We commit ourselves to reviewing our marketing and communications materials, job advertisements (with the aid of an expert, where applicable), to ensure that we are not advertising our company and products with sexist messages, whether they are intentional or not.

I commit to this

Undertakes so far: 4

+1 Cooperation on Implementing Programmes Supporting Women

We commit ourselves to working together with at least two other organisations on implementing programmes that promote gender equality at the workplace.

I commit to this

Undertakes so far: 6

For LGBTQ Inclusion

LGBTQ people are the 2nd most rejected community at the workplace in Hungary
(Gemius + WeAreOpen 2014 Research).

 

WeAreOpen believes employees should be judged solely on the basis of their acts and achievements, regardless of their gender identity, or of who they love. It is not only the right thing to do but building an open environment, where everyone can be themselves, is proved to contribute to a more successful organization and makes people feel happier and safer at the workplaces.

While more organizations are realizing this, and more individuals are being open minded, there’s still a long way to go! Find out how we support LGBTQ inclusion (link to lower section with the details)

Pride 2019

2019
Coming Soon

in July 2019 we are joining the annual Budapest Pride march along with 100+ CEOs and thousands of their co-workers to march for LGBTQ+ inclusion celebrate diversity. As an organization everyone is welcome to march with WeAreOpen to show their support of openness and inclusion.

100 CEOs to Pride

2017 

In 2017 100+ business leaders lead by example and marched with WeAreOpen at Budapest Pride together with their over 1,000 colleagues

 2018 

In 2018 100+ business leaders lead by example and marched with WeAreOpen at Budapest Pride together with their over 1,000 colleagues

Pride Float

We entered a joint float with the member companies and organisations of WeAreOpen in 2013 for the first time to celebrate the world’s diversity together.

According to the organisers, Budapest Pride attracted record numbers of people in 2013. The numbers swelled from some 2-3,000 people in previous years to around 10,000 Priders, including the members of WeAreOpen. From ever since then, with WeAreOpen’s float thousands of people, and in 2017 for the first time, 100+ business leaders marched with us.

Pride 2015

Pride 2014

Pride 2013

LGBTQ Love Songs

For Openness

Being open is a good thing. As open companies, we regard it as a fundamental corporate value that our employees and our partners are judged solely on the basis of their actions and their work performance, and without regard for their sex, age, sexual orientation, national or ethnic background, political convictions, physical abilities, or other characteristics.

We’re always trying to share our message on openness with the business community as well as the public. Often, the OPEN Community joins us in spreading this message. Celebrate the world’s diversity with us – let your voice be heard and stand up for openness – We’re Open. Let’s inspire and be inspired, together!

Hear how people and organizations showed their openness and support towards people with disabilities and from a Roma background, amongst others.

Video Messages

In 2014, we called on the OPEN Community and others to celebrate the world’s diversity with us – by standing up for openness and let their voice be heard. 

People, companies and organisations posted

#nyitottakvagyunk

videos on YouTube as part of the social media video campaign, sharing their experiences about the benefits of being open and not succumbing to prejudice.

Musicians, actors, directors, doctors, teachers, television celebrities, journalists, artists, YouTube hobbyists and bloggers, sportspeople, writers, students, and many others, including companies and non-profit organisations all made videos. The stories ranged from the world of work through the nursery and school years to family relationships, friendships and chance encounters. By sharing their own experiences in these video messages, they took a stand against prejudice, including towards Roma people, homosexuals, Jews and people with disabilities. The campaign received over 80 videos in two weeks, crossing over 200,000 views! Check out the videos and the important messages shared!

Inclusion matters

Roma Inclusion

Disability Inclusion

LGBTQ Inclusivity

For People with Disabilities

WeAreOpen believes we’re all able, in different ways. With our campaigns for disability inclusion, we strive to create awareness on providing opportunities to people with disabilities and how we can support them. Read more on how the OPEN Community contributed to this goal

Rehab Critical Mass

This year for the first time, WeAreOpen member international companies and Hungarian businesses took part in the Rehab Critical Mass parade to celebrate together and to raise awareness of the fact that “we’re all able in different ways”. By doing so we hope to inspire others too. The prezi below reveals more about the parade: