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Campaigns

WeAreOpen creates campaign with a coalition of businesses to promote diversity and inclusion for millions. With over 1000+ organizations in the OPEN Community, we have organized more than 30 public campaigns covering a range of issues.

We’re grateful to the OPEN Community, and invite others to join us in our current and future campaigns!

For Gender Equality

In Hungary roughly half of people would not choose to have a female boss or subordinate, and only approximately one in four people would opt to have a female colleague at the same level as themselves, according to a study carried out by Gemius and WeAreOpen in summer 2014. Researches also show that diverse communities with greater balance between the numbers of women and men are more successful. It makes business sense for companies and is good for employees too.

WeAreOpen believes there is need for action. With our campaigns, we raise awareness on the benefits of gender equality and its positive impact on professional and personal life, and often members of the OPEN Community join us.

WeAreOpen X Gemius Hungary Research

In partnership with Gemius, WeAreOpen has conducted research to understand the gender gap at the work place as seen by employees as well as companies. Based on current trends, the economic gender gap will not close for another 217 years. However, some progress has been made. To know more about the different researches, please click on the relevant research below. 

July 2014
Openness of Hungarian Workplaces

December 2014
Gender Equality at the Workplaces

March 2016
Equal Opportunities at the Workplace for Women & Men

December 2018
National Representative Survey

The National Representative Survey showed us that over the next two years, employers will be faced with various challenges because employees expect more changes and continuous improvement. As a result, we decided to launch a long-term program for gender equality – Two Steps.

The Two Steps Campaign seeks to increase awareness about gender inequality at the workplace, while the Two Steps For Companies Program helps companies identify and address this inequality. The following are some results from our National Representation Survey, as well as the questionnaires that were part of this Research. You can also find out more about the Two Steps For Companies Program by clicking on the link below.

WeAreOpen collaborated with Gemius in making the studies – thank you!

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Equal proportions of female & male employees – 63% – believe women & men have to work together to ensure women have equal opportunities at the workplace 

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In companies that are working to achieve greater gender equality, 71% of staff approve of these changes

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Equal proportions of female and male employees are concerned about work life balance

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Over 60% of both women and men agree that it is also beneficial to men if women have access to equal opportunities at work

Two Steps Campaign

We launched the Two Steps Campaign because we believe, along with 63% of both female and male employees, that women and men have to work together to ensure that everyone has access to equal opportunities, regardless of gender. That’s also why the campaign is called Two Steps – if women and men work on this together, each taking steps towards gender equality, we’ll get twice as far!

Various Hungarian celebrities, women and men, switched shoes for a little while to try to imagine themselves in the place of the other. The first step towards change is to talk to one another about this topic: this is how all of us, women and men, can work together to ensure equal opportunities. Check out the videos uploaded by our celebrity partners, or view the English version on our YouTube page!

Laszlo Pal, Journalist & Melinda Miklos, CEO WeAreOpen 
#LetsTalk

Zsofi Kemeny, Post, Slammer, Writer & Mark Suveg Saiid, Slammer, Writer
#ItIsSensitive

Eszter Rasko, Comedian, Psychologist & Adam Kiss, Comedian 
#AllThisGenderStuff

Viszkok Fruzsi, YouTuber & Makranczi Zalan, Actor 
#IDontGetIt

Women's Day Campaign

It’s a long standing tradition in Hungary for men to gift women flowers for Women’s Day. In 2015, instead of gifting flowers, WeAreOpen sought to make positive change at the workplace.

Everybody likes to give and get flowers, and the flowers are not to blame. We all know it is a nice and thoughtful gesture. But WeAreOpen also believe that if someone prefers to give flowers on Women’s Day, it shouldn’t be instead of something meaningful to celebrate this day, but to complete it: to complete a certain change, that the company, the person embraces in order to create equal opportunities for both men and women at the workplace. We would like to spark meaningful conversation and trigger action.

So we asked the Open Community, what #insteadoflowers #besidesflowers? You can hear what they had to say in the videos below!

The campaign was supported by:

Alexandre Froment-Curtil

Szentkuti Gabriella

Arvai Peter

Mate Krisztina

Commitments to Gender Equality at the Workplace

In Hungary roughly half of the people would not choose to have a female boss or subordinate, and only approximately one in four people would opt to have a female colleague at the same level as themselves, according to a study carried out by Gemius in summer 2014.

Despite the fact then, when it comes to it, at present roughly half of people would not choose a female subordinate or boss, a fresh study by Gemius has shown that 77% of women and 69% of men believe that it is, or would be, important for the success of their company or organisation for both genders to be equally represented at all levels of responsibility. Research also shows that diverse communities with greater balance between the numbers of women and men are more successful. It makes sense for companies and is good for employees too.

The findings of the research showed that there is need for action. To create change, WeAreOpen invited all who believe in openness to take a good look at their own company or organisation to find if there is room for improvement. With the aim to ensure women and men have equal opportunities at the workplace on a daily basis, we asked organizations to make a public commitment on nyitottakvagyunk.hu to take the relevant action. Not only do we believe that it is important, but we know, backed up by research, that it makes business sense for the companies and it is good for the employees too. By standing up in large numbers for openness and diversity, including equal opportunities for women and men, and taking action we hope to inspire others too.

We ran the campaign for two years – in 2015 and 2016. We created a list of 10+1 changes that organizations could implement to provide equal opportunities for women and men.  Over 150 commitments were made by various organizations such as Google, Aon, BP, GE and many many others. You can see a list of the changes, and the organizations that committed to making these changes by clicking on the link below. 

Two Year Campaign
2015
&
2016

20+    Organizations such as Google, Aon, BP, GE, Prezi, IBM,  Morgan Stanley, Auchan, eSpell  participated

150+  Commitments made to improve gender equality within organizations

10+1 Changes like reducing pay gap, increasing proportion of women in senior management, part-time work 

For LGBTQ Inclusion

LGBTQ people are the 2nd most rejected community at the workplace in Hungary (Gemius + WeAreOpen 2014 Research).

WeAreOpen believes employees should be judged solely on the basis of their acts and achievements, regardless of their gender identity, or of who they love. It is not only the right thing to do but building an open environment, where everyone can be themselves, is proved to contribute to a more successful organization and makes people feel happier and safer at the workplaces.

While more organizations are realizing this, and more individuals are being open minded, there’s still a long way to go!

Companies to Pride

In 2013, for the first time, we entered into a joint float with member companies and organizations of the Open Community to celebrate the world’s diversity together. According to the organizers, Budapest Pride attracted record numbers of people in 2013. The numbers swelled from 2,000 – 3,0000 people in previous years to around 10,000 Priders, including the members of the Open Community. From ever since then, the WeAreOpen float at Pride has attracted thousands of people. 

Coming Soon!
 On July 6, WeAreOpen will join the annual Budapest Pride march along with members of the Open Community. Companies, business leaders and thousands of their co-workers will walk at Pride for LGBTQ+ inclusion and to celebrate diversity. As an organization everyone is welcome to walk with WeAreOpen to show their support of openness and inclusion!

Pride 2013

Founded by Prezi, espell and Google, the first ever WeAreOpen joint float took over Pride!

Pride 2015

100+ companies and organizations joined WeAreOpen to showcase openness at Pride

Pride 2017

100+ CEOs and 1000+ of their coworkers join the WeAreOpen float at Pride

Some videos from our Companies to Pride march over the years.

Pride 2013

Pride 2014

Pride 2015

Pride 2017

100 Business Leaders to Pride

In 2017, we launched the 100 Business Leaders to Pride Campaign so that business leaders can lead by example and walk with WeAreOpen at Budapest Pride together with their colleagues. Leaders who afreed with the following statement joined the WeAreOpen Pride walk, which lead to more than 100 Business Leaders including CEOs and more than 1,000 of their colleagues walking togther to show support to their LGBTQ colleagues. We continued the campaign in 2018 where more leaders from across Hungary joined the WeAreOpen Float at Pride.

Coming Soon: Pride 2019!
Over 100 Business Leaders will join the WeAreOpen Float and walk at Budapest Pride 2019 along with thousands of their colleagues. If your organization’s leader agrees with the following statement and would like to show their support for their LGBTQ colleagues, register below and join them! 

“As a business leader I’ll participate at Budapest Pride. People would like to work for companies where they can be sure, the only thing that matters is their performance, regardless of their gender identity, of their ethnicity or of who they love. As a leader I consider it as an important and responsible act to stand for this value and for our current and future employees.
Thus I join WeAreOpen’s initiative and try to inspire other leaders to do the same. An open workplace is good for the employees, means competitive advantage for the business actors, is the key for better performance and for hiring and retaining colleagues.”

If you or your organization would like to know more about the 100 Business Leaders to Pride Campaign, write to us at info@weareopen.hu!

2019 

If Business Leaders in your organization agree with the above statement and want to walk with WeAreOpen and other business leaders at Pride 2019, add your details here and join us!

 2018 

In 2018, over 100 business leaders and more than 2000 of their colleagues marched with WeAreOpen at Budapest Pride

2017 

In 2017, we launched the 100+ Business Leaders To Pride campaign

#Happyprideweek

Every year, in the build up to Pride, to help take the message of openness and support beyond Pride march, WeAreOpen organizes #happyprideweek. We encourage companies to go rainbow and spread the love by putting up a rainbow flag outside their building window, create rainbow colored versions of their logo and products, use a rainbow filter on their website or other similar gestures.

Participate in #Happyprideweek 2019!
 Between July 1 and July 6, take a photo of your rainbow celebration and post it on social media with #nyitottakvagyunk and #weareopen, and we’ll re-share your posts! 

Saatchi & Saatchi Budapest change their logo for #happyprideweek

Celebrating #happyprideweek with a Rainbow flag proudly displayed outside a building 

The team from Labcoop celebrating #happyprideweek

How will you celebrate #happyprideweek?

LGBTQ Love Songs

Valentine’s Day, 2015: Love is love, and it’s in the air! In 2015, on Valentine’s day we launched a campaign to raise awareness towards LGBTQ representation in pop culture and beyond. We asked some of the most popular Hungarian musicians to perform their hit love songs, but change the lyrics to represent same sex couples where a girl is longing after a girl and a boy after a boy. Watch the campaign videos!

Campaign Video: Everyone can love!

Kistehén: Szerelmes vagyok

PA-DÖ-DŐ – Szabó Klára

The Biebers – Sorry

For Openness

Being open is a good thing. As open companies, we regard it as a fundamental corporate value that our employees and our partners are judged solely on the basis of their actions and their work performance, and without regard for their sex, age, sexual orientation, national or ethnic background, political convictions, physical abilities, or other characteristics.

We’re always trying to share our message on openness with the business community as well as the public. Often, the Open Community joins us in spreading this message. Celebrate the world’s diversity with us – let your voice be heard and stand up for openness – We’re Open. Let’s inspire and be inspired, together!

Hear how people and organizations showed their openness and support towards people with disabilities and from a Roma background, amongst others.

Standing for Openness

Show you’re open, 2014: We called on the Open Community and others to celebrate the world’s diversity with us – by standing up for openness and letting their voice be heard.

People, companies and organisations posted #nyitottakvagyunk videos on YouTube as part of the social media video campaign, sharing their experiences about the benefits of being open and not succumbing to prejudice. Musicians, actors, directors, doctors, teachers, television celebrities, journalists, artists, YouTube hobbyists and bloggers, sportspeople, writers, students, and many others, including companies and non-profit organisations all made videos. The stories ranged from the world of work through the nursery and school years to family relationships, friendships and chance encounters. By sharing their own experiences in these video messages, they took a stand against prejudice, including towards Roma people, homosexuals, Jews and people with disabilities.

The campaign received over 80 videos in two weeks, crossing over 200,000 views! Check out the videos and the important messages shared!

For People with Disabilities

WeAreOpen believes we’re all able, in different ways. With our campaigns for disability inclusion, we strive to create awareness on providing opportunities to people with disabilities and how we can support them. 

WeAreOpen goes to Rehab Critical Mass

Rehab Critical Mass, 2015: In 2015, for the first time, members of the Open Community, both international companies as well as Hungarian businesses, joined WeAreOpen and took part in the Rehab Critical Mass parade. Together, we celebrated and raised awareness on the fact that “we’re all able in different ways”. By doing so we hoped to inspire others too. The Prezi below reveals more about the parade.